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Retail

  • Kaufland has EDGE certified all of its markets built between 2006-2014, which typically each cost an extra US$100,000 as compared to a conventional retail building.

For EDGE-certified retail establishments, green means growing the customer base.

Retail centers typically spend 11% of their total operating costs and 19% of their net revenue on energy. With EDGE certification, they can reduce their overhead and benefit from less dependence on energy, attracting customers who care about the environment.

The EDGE software relies on such inputs as the average footfall rate, number of floors and building orientation, in order to create a base case model. This makes it easy for retailers to decide what works best for the way their particular business operates and their customers’ preferences. Several types of buildings can be certified, including shopping malls, department stores, supermarkets or big box retail.

Branding a chain or outlet as EDGE certified provides a marketing advantage over the competition, winning customers who are savvy about where they shop. That is why for retail establishments in emerging markets, EDGE is a great selling point.

Challenge

How to lower energy costs while growing a green customer base that is more loyal and less sensitive to prices.

Opportunity

To improve both the bottom line and brand reputation in a world where sustainability is rapidly going mainstream.

Results

59% of consumers are stepping up their commitment to green, says MIT Sloan Management Review. “Embracer” companies will win their business.

Take the first steps to designing resource-efficient retail establishment with EDGE.

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Go to the EDGE App and select the Retail building type.

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Select your country and city.

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Fill in the Basic Parameters, including the type of retail building.

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For the most accurate results, specify the dimensions of the retail building’s layout.

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Indicate the building orientation.

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After completing the inputs on the Design tab, move on to the next step of selecting energy-saving measures.

It takes less than 30 minutes to design a resource-efficient retail building with EDGE. Determine the solutions that make the most sense at the least cost, keeping the preference of your customers in mind. EDGE has built-in climate data that is specific to where your property is located, for the most accurate results. Go to the EDGE App to get started.